Great service
An outdated website
The business has moved forward. The cluttered pages, dated visuals, and unclear message haven't.
A brand presence that matches your work.
Website redesign · US small & midsize businesses
Good business
Better website
Your website should reflect the quality of your work. Turn an outdated site into a clear, responsive experience that helps people choose your business.
Phone, tablet, laptop, desktop. One thoughtful experience.
Work directly with Ivan SorbatWeb development · Performance · Analytics
Illustrative design, not a client case study.Desktop layout
18+ yearsExperience listed on sorbat.com
Business-firstClear services. Clear next steps.
Responsive by designBuilt around real screen sizes
One point of contactStrategy through development
When your website holds you back
You've outgrown it
Your customers can tell
A redesign is more than a fresh coat of paint. It should make your business easier to understand, trust, and contact.
Great service
Looks fine on a laptop
Falls apart on a phone
Tiny text, awkward menus, and hard-to-tap buttons put unnecessary steps between interest and inquiry.
An experience built for every screen.
People visit
Then what?
Unclear services and buried contact options leave visitors working out what to do next.
A clear path to call, book, or request a quote.
The redesign, done thoughtfully
Better looking
Better to use
Design, development, and the details behind the scenes—planned around what your business actually needs.
A clear, modern identity
Stronger page hierarchy, consistent branding, readable typography, and a message your customers understand.
Every screen considered
Flexible layouts, touch-friendly navigation, and readable content from small phones to large monitors.
Fewer steps to contact you
Prominent calls to action and quote, booking, or contact flows matched to the way your business works.
A lighter, faster experience
Optimized images, considered scripts, and practical performance improvements tested on the finished site.
Keep the foundations strong
Page titles, crawlable content, a URL and redirect plan, and agreed analytics events for meaningful actions.
Launch with a plan
Staging, backups, form testing, spam protection, and a handoff you can actually use.
Deliverables, integrations, platform, and ongoing maintenance are agreed in the project scope. Search rankings and sales results are not guaranteed.
Selected work from SORBAT
Real businesses
Different needs
Local services, education, and booking-driven experiences. Explore projects featured in Ivan's portfolio.
Local services
Damn Cleaning
Cleaning business website with a focus on services and lead generation.
Visit website
Events & experiences
Magic Picnics
A booking-focused website for an experience-based business.
Visit websitePortfolio examples illustrate project types; they are not before-and-after comparisons or claims of measured revenue growth.
Your industry Your customer journey
Built for the businesses
America runs on
From a neighborhood service company to an established multi-location business. The design starts with how your customers decide.
Home services & contractors
HVAC · Plumbing · Electrical · Roofing · Remodeling · General contractors · Painting
Cleaning & property care
House cleaning · Commercial cleaning · Landscaping · Pest control · Pool services · Restoration
Healthcare & dental
Dentists · Medical practices · Physical therapy · Chiropractic · Optometry · Mental health practices
Beauty & wellness
Salons · Barbershops · Med spas · Day spas · Massage studios · Skincare · Wellness studios
Legal & professional services
Law firms · Immigration attorneys · CPAs · Bookkeeping · Tax preparation · Business consulting
Real estate & finance
Real estate agents · Property management · Mortgage brokers · Insurance agencies · Financial professionals
Restaurants & hospitality
Restaurants · Cafés · Bakeries · Catering · Food trucks · Boutique hotels · Vacation rentals
Retail & e-commerce
Local shops · Boutiques · Specialty retailers · Consumer brands · Shopify & WooCommerce stores
Automotive & transportation
Auto repair · Detailing · Tire shops · Dealerships · Moving companies · Trucking · Logistics
Education & childcare
Preschools · Daycare centers · Tutoring · After-school programs · Music schools · Training providers
Fitness, sports & pet care
Gyms · Personal trainers · Yoga & Pilates · Sports clubs · Veterinarians · Pet grooming · Boarding
Events, B2B & community
Photographers · Wedding professionals · Venues · IT services · Manufacturers · Distributors · Nonprofits
Your niche isn't listed? Tell me what you do and what your website needs to accomplish.
Let's talk about your businessThese are service categories, not a market-size ranking or a claim of completed projects in every industry.
A clear path from old to new
Know what's next
At every step
Your current website stays live while the redesign takes shape in a separate development environment.
Understand the business
Review your current site, audience, services, and goals. Agree on scope, budget, and priorities.
Make the direction clear
Map the pages and customer journey. Review the visual direction before full development.
Bring it together
Develop responsive layouts and test navigation, forms, core pages, and agreed integrations.
Make the move carefully
Complete backups and agreed redirects, launch, and provide a walkthrough of the finished site.
The person behind the work
Hi, I'm Ivan
I connect the details
A good business website needs more than design. My work brings web development, performance, analytics, and security together—so the finished experience makes sense on both sides of the screen.
My background spans WordPress, WooCommerce, Webflow, Shopify, and custom web development. We'll choose the approach that fits your project.
Explore my background & full portfolioBefore we get started
Good questions
Straight answers
Do I need a completely new website?
Not always. A focused refresh may be enough if your platform, structure, and content still work. We'll review the current site before recommending a refresh, a full rebuild, or a dedicated campaign landing page.
Will the redesigned site work on mobile?
Responsive layouts are part of the plan. Navigation, typography, images, and key interactions are checked at representative phone, tablet, laptop, and desktop sizes. Specific browsers and devices can be included in the agreed testing scope.
Can we keep my domain and existing SEO?
Your domain can usually stay. Before launch, we review important pages, URLs, metadata, and redirects. This helps reduce migration risk, but no redesign can guarantee unchanged rankings.
Can you work with my current platform?
WordPress, WooCommerce, Webflow, Shopify, and custom HTML/CSS/JavaScript are options. The right approach depends on your site's features, content editing needs, and budget.
How much will it cost, and how long will it take?
Page count, content, platform, integrations, and migration needs determine the estimate. After reviewing your site and priorities, we'll agree on the scope, price, and timeline before development starts.
Can it support Google or Meta ad campaigns?
Yes. The scope can include campaign-specific landing pages, UTM attribution, and agreed conversion tracking. Advertising accounts, analytics access, privacy requirements, and the definition of a qualified inquiry are confirmed before setup.
What about bookings, payments, or sensitive information?
We'll scope the right integrations for your workflow. Medical, legal, and financial businesses may need specialized systems and privacy controls. Those requirements are reviewed separately rather than assumed to be included in a standard contact form.
Your next chapter starts here
Let's give your business
a better website
Share your current website and the one thing you most want to improve. We'll start with the right questions.
- A conversation about your actual business goals
- A recommended approach and clear project scope
- Budget and timeline agreed before development
Prefer to start a conversation directly?
Text Ivan at +1 (424) 466-2675 ↗